"Alfa Romeo's Name Change Saga: Navigating Tensions with Italy"

1 min read
Source: Reuters
"Alfa Romeo's Name Change Saga: Navigating Tensions with Italy"
Photo: Reuters
TL;DR Summary

Stellantis-owned Alfa Romeo has decided to change the name of its new electric car model "Milano" to "Junior" in order to ease tensions with the Italian government, which criticized the use of an Italian-sounding name for a vehicle manufactured in Poland. The decision comes after the Italian Industry Minister raised concerns about the name violating a law targeting "Italian sounding" products that falsely claim to be Italian.

Share this article

Reading Insights

Total Reads

0

Unique Readers

1

Time Saved

1 min

vs 1 min read

Condensed

65%

19067 words

Want the full story? Read the original article

Read on Reuters