"Alfa Romeo Succumbs to Italian Pressure, Renames Milano SUV to Junior"
TL;DR Summary
Alfa Romeo faced pressure from Italian authorities to rename its electric crossover, originally named Milano, due to laws protecting Italian-sounding names for products built outside of Italy. The car will now be called Junior, a move seen as a nod to Italian-American heritage. The company expressed frustration in a press release, but the Italian government's intervention may have been a strategic move to encourage domestic production.
- Alfa Romeo Bows To Italian Legal Pressure, Renames Milano To Junior Jalopnik
- Alfa Romeo: Milano Name is not OK? “Alfa Romeo Junior” then! Stellantis
- Alfa Romeo Renames SUV Model to Defuse Tension With Italy Bloomberg
- Italy government chides Stellantis over Polish-made Alfa Romeo 'Milano' Reuters
- Alfa Romeo Changes Milano Name After Italian Government Ban Road & Track
Reading Insights
Total Reads
0
Unique Readers
0
Time Saved
2 min
vs 2 min read
Condensed
83%
379 → 66 words
Want the full story? Read the original article
Read on Jalopnik