"Alfa Romeo's Name Change Saga: From Milano to Junior"
TL;DR Summary
Alfa Romeo is changing the name of its upcoming Milano compact SUV to "Junior" after a dispute with the Italian government, which objected to the implication that the vehicle was built in Italy when it will actually be produced in Poland. The name "Junior" holds historical significance for the brand, dating back to the 1960s, and Alfa Romeo CEO Jean-Philippe Imparato stated that the change was made voluntarily. Despite the controversy, the new Junior represents a shift towards an entry-level luxury crossover for the brand.
- Italy Actually Made Alfa Romeo Change the Milano's Name to 'Junior' The Drive
- Alfa Romeo: Milano Name is not OK? “Alfa Romeo Junior” then! Stellantis
- Alfa Romeo Renames SUV Model to Defuse Tension With Italy Bloomberg
- Alfa Romeo Changes Milano Name After Italian Government Ban Road & Track
- Stylish Alfa Romeo Junior SUV Is the Brand's First EV Car and Driver
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