"Alfa Romeo Resolves Naming Dispute by Renaming SUV Model to Junior"

1 min read
Source: CarScoops
"Alfa Romeo Resolves Naming Dispute by Renaming SUV Model to Junior"
Photo: CarScoops
TL;DR Summary

Alfa Romeo has renamed the Milano crossover to Junior after an Italian minister suggested that using the Milano name was illegal because the car will be built in Poland. The company decided to change the name to avoid controversy and jokingly thanked the government for the free publicity. The CEO stated that the name Alfa Romeo Junior is strongly linked to the brand's history and has been a favorite among the public. Despite believing that the original name met all legal requirements, the company decided to change it to preserve positive emotions and avoid controversy.

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