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Ivy Park

All articles tagged with #ivy park

fashion2 years ago•1 min saved

Beyoncé Celebrates Juneteenth with All-Black Designer Wardrobe on Tour

Beyoncé celebrated Juneteenth during her Renaissance world tour by featuring all Black designers and introducing her latest Ivy Park swimsuit collection. She wore a bright pink sparkly dress while her dancers wore pieces from the collection. Other designers featured in the show included Maximilian Davis for Ferragamo, Olivier Rousteing for Balmain, Ibrahim Kamara for Off White, and Ethiopian designer Feben for her eponymous line, Laquan Smith.

via Vulture|

#beyonce #black-designers #fashion

business2 years ago•2 min saved

The Demise of Beyoncé's Ivy Park: A Blame Game

Beyonce and Adidas have reportedly decided to end their collaboration on the Ivy Park activewear line due to major creative differences. The line had been struggling with sales, falling short of Adidas' projections. While some speculate on who is to blame, Beyonce is already moving on with a new collaboration with Balmain.

via Yahoo Life|

#activewear #adidas #beyonce

fashion2 years ago•2 min saved

The Demise of Beyoncé's Ivy Park: A Blame Game

Beyoncé and Adidas have reportedly decided to end their collaboration on the Ivy Park activewear line due to major creative differences. Sales of Ivy Park have been declining, falling short of Adidas' projections. While some may question who is to blame for the line's lack of success, Beyoncé is already moving on with a new collaboration with Balmain for a couture collection inspired by her music.

via The Root|

#activewear #adidas #beyonce

business2 years ago•1 min saved

Beyoncé and Adidas end partnership over underperforming Ivy Park line.

Beyoncé and Adidas are parting ways due to "creative differences" surrounding the underperforming Ivy Park line, which was expected to reach $250 million in sales in 2022 but only reached $40 million. Beyoncé is excited to "reclaim her brand, chart her own path and maintain creative freedom."

via Stereogum|

#adidas #athleisure #beyonce

business2 years ago•1 min saved

Beyoncé and Adidas mutually agree to end partnership.

Beyoncé and Adidas have mutually agreed to end their business partnership after a significant decline in sales for Beyoncé's custom clothing line, Ivy Park. Despite marketing campaigns with various celebrities, the line only brought in $40 million in sales in 2022, far below its projected $250 million. Before cutting ties, 2023's projections were shifted from $335 million to $65 million. Beyoncé's contract is set to end at the end of the year, but she will still earn her $20 million annual salary.

via TMZ|

#adidas #beyonce #business

fashion2 years ago•1 min saved

Beyoncé and Adidas end partnership for Ivy Park brand.

Beyoncé and Adidas have mutually agreed to end their collaboration on Ivy Park, the fashionable athletic clothing brand. No specific reason for the termination was given. Beyoncé debuted Ivy Park in 2016 as a 50/50 venture with Philip Green, and in 2019, she relaunched it with Adidas. The latest collection, Park Trail, was previewed in January and marketed as a "rule-breaking, trail-blazing expression of performance wear."

via Pitchfork|

#adidas #beyonce #clothing

fashion2 years ago•1 min saved

Beyoncé and Adidas End Partnership.

Beyoncé and Adidas have mutually agreed to end their creative partnership, which began in 2018 and included the relaunch of Beyoncé's Ivy Park activewear line. There were reportedly major creative differences between Ivy Park and Adidas, and Beyoncé is looking to maintain creative freedom and chart her own path. Beyoncé recently previewed her latest Adidas x Ivy Park collaboration and will embark on her Renaissance World Tour in May.

via Hollywood Reporter|

#activewear #adidas #beyonce