Beyoncé and Adidas end partnership over underperforming Ivy Park line.
TL;DR Summary
Beyoncé and Adidas are parting ways due to "creative differences" surrounding the underperforming Ivy Park line, which was expected to reach $250 million in sales in 2022 but only reached $40 million. Beyoncé is excited to "reclaim her brand, chart her own path and maintain creative freedom."
- Beyoncé Parts Ways With Adidas Amid Underperforming Ivy Park Line Stereogum
- Beyoncé & Adidas Agree To Sever Business Ties TMZ
- Report: Beyoncé and Adidas Are Parting Ways as Brand Still Grapples With Yeezy Loss Yahoo Life
- Source: Beyoncé, Adidas Mutually Agree to Part Ways (Exclusive) Hollywood Reporter
- Beyoncé and Adidas Shutter Ivy Park Clothing Brand Pitchfork
- View Full Coverage on Google News
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