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Adidas Unveils a Triple-Activity Guide Tennie for Hiking, Climbing, and MTB
outdoors4 days ago

Adidas Unveils a Triple-Activity Guide Tennie for Hiking, Climbing, and MTB

Adidas’ Five Ten line revamps its versatile Guide Tennie with a new Guide Tennie Pro, introducing Gore-Tex waterproofing, improved grip via a Dual-zone Stealth rubber outsole with a climbing-specific C4 zone and an extended toe cap, plus an EVA midsole and waterproofing on the Pro. The shoes are pitched as multi-activity gear for hiking, biking, and climbing, and launch March 1 for $165–$200 at Adidas’ Five Ten site and retailers.

via Gear Patrol|
#adidas#five-ten#gore-tex
Adidas apologizes for cultural appropriation of Mexican designs
world6 months ago

Adidas apologizes for cultural appropriation of Mexican designs

Adidas apologized for culturally appropriating Indigenous Oaxacan design in its new shoe, the Oaxaca Slip-On, which was inspired by traditional huarache sandals without proper collaboration with the local community. Mexican authorities and officials condemned the act, emphasizing the importance of respecting Indigenous intellectual property, especially after Mexico's 2022 legislation that penalizes unauthorized use. Designer Willy Chavarria expressed regret, acknowledging the lack of a collaborative approach.

via DW|
#adidas#cultural-appropriation#indigenous-communities
Mexico criticizes Adidas over Indigenous-inspired shoe design
world6 months ago

Mexico criticizes Adidas over Indigenous-inspired shoe design

US designer Willy Chavarria expressed regret over his collaboration with Adidas on sandals that resembled traditional Oaxaca huarache footwear, leading to accusations of cultural appropriation by Mexican authorities. Adidas acknowledged the issue and plans to discuss reparations with local officials, while Mexico demands compensation and respect for indigenous cultural heritage.

via dw.com|
#adidas#cultural-appropriation#fashion-controversy
Adidas Faces Backlash Over Cultural Appropriation of Mexican Heritage
world6 months ago

Adidas Faces Backlash Over Cultural Appropriation of Mexican Heritage

Fashion designer Willy Chavarria apologized after his Adidas collaboration shoe, inspired by traditional Mexican huaraches, was criticized for cultural appropriation and lack of consultation with the Indigenous Oaxacan community. The controversy led to social media removal of promotional images, and Adidas is engaging with Mexican authorities to address the issue.

via BBC|
#adidas#cultural-appropriation#mexico