The Demise of Beyoncé's Ivy Park: A Blame Game

1 min read
Source: The Root
The Demise of Beyoncé's Ivy Park: A Blame Game
Photo: The Root
TL;DR Summary

Beyoncé and Adidas have reportedly decided to end their collaboration on the Ivy Park activewear line due to major creative differences. Sales of Ivy Park have been declining, falling short of Adidas' projections. While some may question who is to blame for the line's lack of success, Beyoncé is already moving on with a new collaboration with Balmain for a couture collection inspired by her music.

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