Beyoncé and Adidas End Partnership.

Beyoncé and Adidas have mutually agreed to end their creative partnership, which began in 2018 and included the relaunch of Beyoncé's Ivy Park activewear line. There were reportedly major creative differences between Ivy Park and Adidas, and Beyoncé is looking to maintain creative freedom and chart her own path. Beyoncé recently previewed her latest Adidas x Ivy Park collaboration and will embark on her Renaissance World Tour in May.