The Demise of Beyoncé's Ivy Park: A Blame Game
TL;DR Summary
Beyonce and Adidas have reportedly decided to end their collaboration on the Ivy Park activewear line due to major creative differences. The line had been struggling with sales, falling short of Adidas' projections. While some speculate on who is to blame, Beyonce is already moving on with a new collaboration with Balmain.
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