Beyoncé and Adidas end partnership for Ivy Park brand.

Beyoncé and Adidas have mutually agreed to end their collaboration on Ivy Park, the fashionable athletic clothing brand. No specific reason for the termination was given. Beyoncé debuted Ivy Park in 2016 as a 50/50 venture with Philip Green, and in 2019, she relaunched it with Adidas. The latest collection, Park Trail, was previewed in January and marketed as a "rule-breaking, trail-blazing expression of performance wear."