HP is rebranding its gaming division, dropping the HP Omen name in favor of HyperX for laptops, monitors, and desktops, which is seen as an unusual move given HyperX's history as an accessory brand. The change raises questions about branding strategy and market perception, reminiscent of past corporate branding missteps like Dell's XPS rebranding.
At CES 2026, HP announced the HyperX-branded lineup of powerful gaming laptops, including the Omen Max 16 with a RTX 5090 GPU and next-gen Intel processor, and a series of OLED gaming monitors like the 34-inch ultra-wide 360Hz model. They also introduced new gaming peripherals, emphasizing their focus on high-performance gaming hardware and displays for 2026.
At CES 2024, HP's OMEN and HyperX unveiled a range of gaming products, including the OMEN Transcend 14, touted as the lightest and coolest 14" gaming laptop, and HyperX's toolless gaming keyboards. HP also showcased advanced gaming monitors with features like OLED panel technology and USB-C power delivery, while emphasizing the performance of its components. Additionally, HP offered a 30-day trial for Otter.ai's Pro tier and introduced the HyperX Mini series for younger gamers.
Best Buy is having a flash sale on gaming keyboards, offering discounts on popular brands like Razer, HyperX, and Corsair. The sale includes a variety of options, from simple and affordable keyboards to high-end and stylish devices. Some notable deals include the Razer Huntsman Elite for $232 (originally $250), the HyperX Alloy Origins for $150 (originally $190), and the Corsair K100 RGB for $166 (originally $230). The sale is limited, so act fast to take advantage of these discounts.
The HyperX Cloud II gaming headset is currently on sale for $59.99 on Amazon Prime Day, a 40% discount from its original price of $99.99. The headset offers 7.1 surround sound, passive noise canceling, 53-millimeter drivers, a detachable noise canceling microphone, and an audio control box. It is available in three colorways and provides comfort during long gaming sessions. Amazon Prime membership is required to access the deal, but a free 30-day trial is available.