McDonald's has introduced the Burgercuda, a modified 1970 Plymouth Barracuda, as the Hamburglar's getaway car, complete with a black-and-white livery and themed interior. The car is being driven cross country, and customers can win prizes by spotting it and scanning a QR code. Mechanical details aside, the car features a hidden burger warmer, burger holder, and cupholder, all in line with the Hamburglar's burger-stealing theme. This marketing stunt is a playful nod to the iconic character and the peak muscle car era, with original high-performance Barracuda models being highly sought-after collectibles.
McDonald's Hamburglar mascot is embarking on a coast-to-coast road trip in a custom 1970 Plymouth Barracuda, dubbed the "Burgercuda," and fans who spot the car can win free merchandise or hamburgers by scanning its code. Changes to McDonald's burgers, including softer buns and juicier patties, have caught the attention of the Hamburglar, and fans can enter to win free burgers for a year by visiting spothamburglar.com. The Burgercuda features the Hamburglar's signature black-and-white stripes, red detailing, and bun-like hubcaps, and fans are encouraged to join the fun in spotting the mascot on his burger-stealing spree.
McDonald's is rolling out new and improved versions of its Big Mac and Double Cheeseburger, featuring softer buns, more sauce, and cooked onions. To mark the occasion, the Hamburglar is making a comeback and hitting the road in a custom getaway car, the Burgercuda, complete with burger-themed details. Fans can scan a QR code on the car to receive rewards like an Arch Card and Hamburglar-inspired swag.
McDonald's Hamburglar is back in a new advertising campaign to promote changes to its classic burgers, including the Big Mac and McDouble. The fast-food giant has made small changes to its burgers, making them "hotter, juicier and tastier," which have debuted in several cities on the West Coast and are expected to be nationwide by 2024. The Hamburglar's return is part of the marketing campaign to get the word out about the changes.
McDonald's is improving its hamburger, cheeseburger, double cheeseburger, McDouble burger and Big Mac with softer sandwich buns, perfectly melted cheese, and a juicier, caramelized flavor from adding white onions to the patties while they’re still on the grill. The company plans to roll out the changes across the US by 2024. The Hamburglar is also making a comeback in new commercials and promos. These changes come as McDonald's initiates a company-wide restructuring, including hundreds of layoffs and pay reductions for some employees.
