
McDonald's Loses EU Trademark Battle Over Big Mac Name
The EU's General Court has ruled that McDonald's cannot use the term "Big Mac" for poultry products, siding partially with Irish rival Supermac's in a trademark dispute. The court found that McDonald's had not used the term for poultry products for five consecutive years, leading to the partial annulment of the European Union Intellectual Property Office's decision. McDonald's can appeal the ruling to the Court of Justice of the European Union.











