food-and-marketing1.41 min read "McDonald's Unveils Nationwide Burgercuda Promotion"
McDonald's has introduced the Burgercuda, a modified 1970 Plymouth Barracuda, as the Hamburglar's getaway car, complete with a black-and-white livery and themed interior. The car is being driven cross country, and customers can win prizes by spotting it and scanning a QR code. Mechanical details aside, the car features a hidden burger warmer, burger holder, and cupholder, all in line with the Hamburglar's burger-stealing theme. This marketing stunt is a playful nod to the iconic character and the peak muscle car era, with original high-performance Barracuda models being highly sought-after collectibles.
1 year ago•Source: Motor Authority
