Apple introduces Apple Creator Studio, an all-in-one subscription bundling Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage for Mac and iPad at $12.99/month (or $129/year) with a one-month free trial and discounted student pricing; one-time purchase options remain available, and the bundle aims to compete with Adobe’s Creative Cloud.
Adobe previewed over 10 innovative AI-powered concepts at Adobe MAX, including tools for animating static images, editing audio in videos, adjusting photo lighting, and editing entire videos by modifying just the first frame, showcasing the company's cutting-edge research in creative AI technology.
Adobe has launched Firefly as a cross-platform mobile app for iOS and Android, enabling users to generate images and videos from text prompts using Adobe's own and third-party AI models, with content syncing to Creative Cloud and a token-based credit system for certain features.
Adobe has launched Firefly apps on iOS and Android, enabling users to generate and edit images and videos using Adobe's AI models and third-party options, with integration into Creative Cloud for seamless project access, boosting user engagement and subscriptions.
Adobe has launched its full-featured Photoshop app on Android, offering desktop-like tools and AI-powered features like Generative Fill, with a free version that includes essential editing tools and integration with Adobe's ecosystem. Some advanced features require a subscription.
Adobe's stock dropped 8% in extended trading after the company issued a revenue forecast that fell short of analysts' expectations. The company projected 2025 revenue between $23.3 billion and $23.55 billion, below the consensus of $23.77 billion. Despite reporting a fiscal fourth-quarter revenue of $5.61 billion, which was an 11% increase year-over-year and above projections, the first-quarter forecast also disappointed. Adobe's Digital Media segment, including Creative Cloud, exceeded expectations with $578 million in net-new annualized recurring revenue.
Adobe is offering up to 70% off its Creative Cloud All Apps subscription for Black Friday, targeting new customers for their first year. The deals vary for Individuals, Students and Teachers, and Businesses, with significant discounts on the monthly subscription rates. These offers are available exclusively on Adobe's website and revert to original pricing after the first year unless canceled. Creative Cloud includes over 20 apps like Photoshop and Illustrator.
Adobe's new mandatory terms of service for Creative Cloud grant the company free access to users' projects, raising significant privacy and ethical concerns. The changes allow Adobe to monitor and potentially use user content, including NDA-protected work, for purposes such as AI training. Users must agree to these terms to continue using Adobe apps, leading to backlash from the creative community.
Adobe has introduced major new audio updates in Premiere Pro, including interactive fade handles, AI-powered audio category tagging, redesigned FX clip badges, and modern, intelligent waveforms and clips. These updates aim to provide a faster and more intuitive audio workflow for editing and mixing sound directly in Adobe Premiere Pro, and are available in the latest beta release for Creative Cloud members.
Adobe is introducing new AI-powered audio editing features to Premiere Pro, including interactive fade handles, AI-powered audio category tagging, and Enhanced Speech beta feature that cleans up poorly recorded dialogue. These updates aim to streamline the audio editing process, providing more control and customization options for editors. The Premiere Pro beta is available to Creative Cloud subscribers, allowing them to experiment with these features before they are fully released. These enhancements are designed to optimize the editing workflow and free up time for editors to focus on other creative endeavors.
Artists and designers are expressing concerns about the new AI features in Adobe Illustrator, which were showcased at the company's annual MAX conference. One of the features, Text to Vector, allows users to generate professional vectors using simple text prompts. Some artists see this as a threat to their creative profession and worry that it may lead to fewer job opportunities for designers. While Adobe promotes AI as an artist's "co-pilot," there are concerns about the potential impact on the industry.
Adobe has announced major updates to its AI image synthesis features, including the launch of three new generative AI models: Firefly 2, Firefly Design Model, and Firefly Vector Model. These updates improve image quality, introduce AI-driven editing capabilities, and allow users to create editable vector images based on text prompts. Adobe is also introducing a "Generative Match" feature for matching the style of generated content to specific images. The company is actively addressing concerns around copyright and attribution by training its AI models on licensed and public domain content and advocating for legislative measures. The new features are available for testing in Adobe's web-based beta and will be integrated into Creative Cloud apps later.
Adobe has updated its generative AI image creation service, Firefly, with the release of the Firefly Image 2 Model. The new model is better at rendering humans, including facial features, skin, body, and hands. Firefly users have generated three billion images since its launch, with one billion generated last month alone. The majority of users are new to Adobe's products, and the company has turned Firefly into a full-fledged Creative Cloud service. The new model is larger and trained on more recent images, giving it a better understanding of user requests. It will be available through the Firefly web app and will also come to Creative Cloud apps in the future. Adobe sees generative AI as more about generative editing than content creation, and the new model introduces additional controls for depth of field, motion blur, field of view, style matching, and auto-complete prompts.
Adobe has announced the commercial availability of its Firefly generative AI model across Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud. The Firefly-powered workflows, previously limited to beta versions of Adobe's apps, are now generally available to most users. Adobe is also launching a standalone Firefly web app and Firefly for Enterprise. The company is developing ways for customers to customize Firefly models with their own assets. All content generated using Firefly includes Content Credentials, a digital "nutrition label" that attaches attribution metadata. Adobe is introducing a credit-based system to manage compute demand and costs associated with generative AI. Additionally, Adobe plans to pay out an annual bonus to Adobe Stock contributors whose submissions are used to train Adobe's AI models.
Adobe Firefly is a new AI software that uses a decentralised approach, relying on Adobe's stock library as a source for images, making it an ethical AI generator. It allows users to create high-quality images and text effects without worrying about copyright issues. Firefly is a set of generative AI models created to work with Adobe's Creative Cloud suite of apps, and it has some surprising features, including collaboration and generative fill. Adobe plans to add more interesting features and resources from Adobe and other sources in the future.