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Content Authenticity Initiative

All articles tagged with #content authenticity initiative

technology2 years ago

"Revolutionary Camera Adds Personal Touch to Your Photos"

Leica has released a camera that can produce pictures with cryptographic signatures, allowing users to prove the authenticity and integrity of their photos. The Content Authenticity Initiative, founded by The New York Times, Adobe, and Twitter, aims to establish a standard for this technology. However, software support for recognizing and processing digital signatures is currently limited. The technology can identify if an image was taken with a camera or generated by AI, provide details about how it was taken, and detect any tampering attempts. While the effectiveness and security of the technology remain to be seen, it is expected to evolve and become more widely supported in the future.

technology2 years ago

Leica M11-P: Encryption, Authenticity, and Disinformation Resistance

Leica's new M11-P camera features an internal security chip that generates a signed certificate in the metadata of each image, allowing photos to be verified through Adobe's Content Authenticity Initiative (CAI). The camera embeds an encrypted signature into the DNG raw and JPG files, containing the artist's name, camera make and model, and photo EXIF data. Images with embedded Content Credentials can be verified on Adobe's verification page, providing a means to prove the authenticity and integrity of the images. The feature is optional and can be turned on in the camera's settings.

technology2 years ago

Adobe's Firefly AI: Generative Tools, Pricing Plans, and AI Features

Adobe has announced the commercial availability of its Firefly generative AI model across Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud. The Firefly-powered workflows, previously limited to beta versions of Adobe's apps, are now generally available to most users. Adobe is also launching a standalone Firefly web app and Firefly for Enterprise. The company is developing ways for customers to customize Firefly models with their own assets. All content generated using Firefly includes Content Credentials, a digital "nutrition label" that attaches attribution metadata. Adobe is introducing a credit-based system to manage compute demand and costs associated with generative AI. Additionally, Adobe plans to pay out an annual bonus to Adobe Stock contributors whose submissions are used to train Adobe's AI models.

technology2 years ago

Adobe's AI-powered 'Generative Fill' revolutionizes Photoshop editing.

Adobe is integrating generative AI into its Photoshop editing software, making it more accessible to untrained users. The new AI tools will work similarly to other AI image creation technology, allowing people to produce pictures from simple text prompts. The company is rolling out safeguards, including a program called Content Credentials, to create more transparency and trust in photos and videos shared online. However, some experts worry that the technology will cut out certain workers from creative agencies and brands as it becomes easier for anyone to use.

technology2 years ago

Unlocking the Creative Potential of Generative AI with Adobe and NVIDIA

Adobe and NVIDIA have announced a partnership to co-develop a new generation of advanced generative AI models with a focus on deep integration into applications the world’s leading creators and marketers use. Some of these models will be jointly developed and brought to market through Adobe’s Creative Cloud flagship products like Adobe Photoshop, Adobe Premiere Pro, and Adobe After Effects, as well as through the new NVIDIA Picasso cloud service for broad reach to third-party developers. The partnership will prioritize supporting commercial viability of the new technology and ensuring content transparency and Content Credentials powered by Adobe’s Content Authenticity Initiative.

technology2 years ago

Adobe introduces Firefly: Generative AI for Creative Editing.

Adobe has unveiled its next generation of AI features, a family of generative models called Firefly, which will generate images, font effects, audio, video, illustrations and 3D models via text prompts. The first model is trained on "hundreds of millions" of images from Adobe's Stock photo catalog, openly licensed content and public domain. The company is also looking into allowing individual users to incorporate their own portfolios. Adobe's Content Authenticity Initiative seeks to establish ethical behaviors and transparency in the AI training process.