All articles tagged with #bosch
Guy Fieri's dramatic new look was a temporary marketing stunt for Bosch's Super Bowl spot, shot like a movie and completed with CGI to remove the goatee; the change isn't permanent and wasn't AI-generated.
Guy Fieri shows a more conventional hairstyle in a Bosch Super Bowl teaser, pairing “classic” and “Justaguy” personas to hype an upcoming ad. THR confirms the look is a marketing teaser, not a midlife makeover, with the commercial set to air during the Feb. 8 game in an $8 million, 30-second NBC slot.
Bosch released a teaser for its Super Bowl spot featuring Guy Fieri in a stripped-down look, shaving off his iconic hair to become “Just a Guy.” The campaign, continuing Bosch’s Like a Bosch branding, uses humor to tie Fieri’s transformation to the brand’s home appliances, following Bosch’s first Big Game ad from 2025.
The dispute over Dutch chipmaker Nexperia, involving China's export ban and the Netherlands' seizure of the company, threatens to disrupt automotive supply chains in Europe, prompting Bosch and other suppliers to prepare for potential production halts and furloughs, amid broader geopolitical tensions affecting the auto industry.
Bosch is reducing the working hours and pay for 10,000 employees as part of its strategy to address declining demand for auto parts. Affected employees will see their workweek cut to 35 hours, resulting in a 12.5% pay reduction. These changes will begin in March at Bosch's headquarters in Gerlingen, Germany, with similar adjustments planned for other locations.
Bosch plans to cut 5,500 jobs globally, with 3,800 in Germany, due to challenges in the automotive industry affecting its supply chain, particularly in automated driving and car steering sectors.
Bosch, a major German automotive supplier, is reducing the workweek for 450 employees to four days due to economic challenges, including declining demand and competition from China. This move reflects broader struggles in Germany's economy, which is facing a second year of negative growth and a manufacturing recession. Bosch's decision follows similar actions by other European carmakers, like Volkswagen and Stellantis, as they grapple with cost-cutting measures and reduced demand.
Bosch, a major manufacturing company, has adapted its revolutionary technology, Origify, originally designed to detect counterfeit spare parts in the car and aerospace industries, to now identify counterfeit works of art. The system creates "tamper-proof digital fingerprints" of paintings and sculptures, enabling museums to quickly spot whether an original work has been swapped with a fake. The technology, which captures unique details not visible to the human eye, stores data in a "tamper-proof cloud" and allows authentication via a smartphone app. The system has the potential to revolutionize art authentication and security in museums, following a recent case where a German museum fell victim to art theft and forgery.
Michael Connelly, author of the best-selling Harry Bosch book series, discusses the success of the Bosch franchise and its expansion into the spinoff series, Bosch: Legacy. Connelly reflects on his journey from journalist to novelist and shares his thoughts on the authenticity and resonance of the Bosch character with the Prime Video audience. He also discusses the casting of Titus Welliver as Bosch and the character's love for jazz. Connelly notes the positive reception from law enforcement officers and the impact the show has had on the LAPD.
Toyota has launched a new road-going GR Supra "GT4 100th Edition Tribute" to celebrate the success of the race car, with 100 units to be produced. Team WRT has taken delivery of its first brand-new BMW M-Hybrid V8 LMDh ahead of its planned test programme for the 2024 FIA WEC season. Porsche is set to take a fleet of road and race models to the Goodwood Festival of Speed next month as part of its 75th anniversary celebrations. The RM Sotheby's Le Mans Centenary auction grossed $22,040,783. Bosch and the ACO have announced a multiyear marketing partnership to boost Bosch's brand presence in European motorsport.
Bosch is set to release a new lightweight eBike motor, the Performance Line SX, weighing only 2 kg and offering mid-level assist suited to Gravel eBikes, Urban eBikes, and lightweight eMTBs. With a maximum torque of 55 Nm and a peak power output of 600 Watts, the motor delivers a more natural riding sensation than its more powerful 85 Nm sibling. The system has a claimed weight of 4 kg, including the Mini Remote and the System Controller, and is expected to be available from Autumn 2023.
Norco has announced the release of its new Fluid VLT eMTB, which is engineered around a full Bosch ecosystem and the brand-new Performance Line SX drive unit. The bike delivers a lightweight, natural feeling electric assist that prioritizes the rider's sacred Trail connection, while its fully integrated, dedicated Bosch SX system provides the natural-feeling 55Nm of added torque, with up to 600w of customizable power. The Fluid VLT is scheduled to arrive in Spring 2024.
Bosch has launched its new Performance Line SX electric bike motor, which is geared towards electric gravel bikes, electric hybrids, and lightweight electric mountain bikes. The motor provides a maximum torque of 55Nm and can generate 600W peak power to help riders get up steep inclines. The system weight is around 4kg, with a 2kg mid-mounted motor. Bosch has also released a Mini Remote Dropbar control unit, a new 400Wh battery, and a range extender. The new motor system is expected to become available on electric bikes this autumn.
Bosch is acquiring TSI Semiconductors in Roseville and plans to invest over $1.5 billion in the site to produce electric vehicle semiconductor chips starting in 2026. The investment is expected to have a significant impact on the region and the state of California. The full scope of the investment will depend on federal funding opportunities.
Bosch has agreed to acquire key assets of TSI Semiconductors and invest $1.5 billion to expand US production of silicon carbide chips for electric vehicles. The TSI facility will become the "third pillar" of in-house semiconductor production, along with two sites in Germany. Bosch plans to retool TSI's chip production facilities in Roseville, California to start producing silicon carbide chips by 2026. The investment will be heavily dependent on federal funding opportunities through the CHIPS act as well as state subsidies.