
Southwest ends open seating with a fanfare as it shifts to assigned boarding to lift profits
Southwest Airlines has scrapped its 54-year open seating policy and begun using an eight-group, assigned seating system, a move executives say reflects customer demand and aims to boost profits; the rollout was celebrated with gate events and banners, but many loyal flyers criticized losing the open-seat perk and other advantages like free bags, signaling a broader shift toward profit-focused changes that follow cost-cutting and investment pressure.







