Southwest Airlines Introduces Assigned Seating and Boarding Groups in January

Southwest Airlines will introduce assigned seating and a new eight-group boarding process starting January 2026, replacing its traditional single-file line. Boarding priority will be based on fare class, elite status, credit card ownership, and additional options like purchasing priority boarding. The change aligns Southwest with industry standards, with the key to early boarding being the purchase or upgrade to extra legroom seats, especially since the airline no longer offers a first-class cabin. The new system aims to streamline boarding while still rewarding higher-paying and elite customers.