All articles tagged with #adtech
Originally Published 4 months ago — by TechCrunch
The European Commission fined Google €2.95 billion for abusing its dominant position in adtech by favoring its own services, requiring the company to cease these practices within 60 days. Google plans to appeal, and the case marks one of the largest EU antitrust penalties against the tech giant, amid ongoing global scrutiny of its market dominance.
Originally Published 4 months ago — by Bloomberg.com
Google was fined nearly €3 billion by the EU for abusing its dominance in adtech by favoring its own services, prompting an appeal from Google and highlighting ongoing tensions in US-EU tech regulation and antitrust scrutiny.
Originally Published 1 year ago — by Ars Technica
The Department of Justice's trial against Google over its alleged ad tech monopoly concluded with closing arguments, where the DOJ accused Google of unfairly dominating three markets by controlling ad auctions and disadvantaging competitors. The DOJ argued that Google's practices harmed publishers, but the judge noted a lack of direct evidence from advertisers and questioned the absence of testimony on better competing products. Google's defense highlighted these gaps in the DOJ's case.
Originally Published 2 years ago — by The Wall Street Journal
Google is proceeding with major changes to online user tracking, phasing out the use of cookies—a staple in the $600 billion online advertising industry. Despite the lengthy lead-up to this shift, advertisers are still unprepared for the new landscape, which will significantly alter how they target ads to consumers. This move is part of a broader push for increased internet user privacy.
Originally Published 2 years ago — by Security Boulevard
Facebook has introduced a new feature called 'Link History' in its app, which tracks the links users click on and stores them in a repository. This feature is enabled by default, and while it offers some visibility and control over link tracking, it also raises privacy concerns. Meta, Facebook's parent company, has been tracking user link clicks for over a decade and uses JavaScript to monitor user activity on websites. Critics argue that this feature is another way for Facebook to gather data for personalized ads, despite increasing legal scrutiny over data privacy practices. Users can opt out of 'Link History,' but the feature does not affect Meta's data collection on other platforms like Instagram and WhatsApp.
Originally Published 2 years ago — by Business Insider
The Trade Desk, a leading adtech firm, plans to lower the price advertisers pay for digital ads by bidding below the asking price on ads starting in September. The Trade Desk aims to standardize price floors set by supply-side platforms (SSPs) to eliminate inaccuracies and unfair auctions. This move could potentially weed out SSPs that manipulate prices and help publishers better understand the true value of their ads. The Trade Desk's software, a demand-side platform, handles a significant amount of ad spend and its new strategy may increase bids for publishers' ads. However, publishers are not obligated to accept the lower bids. This development comes as tech for advertisers and publishers are increasingly competing with each other in the industry.
Originally Published 2 years ago — by Reuters
The European Commission has issued a statement of objections to Google, threatening the company with its harshest regulatory penalty to date, which could include selling part of its adtech business to address concerns about anti-competitive practices. The adtech business accounted for 79% of Google's total revenue last year. The EU antitrust chief said a behavioural remedy is unlikely to be effective at stopping the anti-competitive practices. Google disagreed with the Commission's charge. The Commission said Google favours its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers.
Originally Published 2 years ago — by Business Insider
Tesla employees reportedly shared personal videos from customers' cars on an internal messaging system, including embarrassing and invasive moments. Meanwhile, an adtech employee exploited a loophole to steal $9 million and a missing line of code at Goldman Sachs led to a $3 million fine. ChatGPT reportedly made up sexual harassment allegations against a lawyer, and AI is struggling to generate images of unicycles. Lastly, Apple has hidden a bitcoin manifesto in every Mac since 2018.
Originally Published 2 years ago — by BBC
Google is facing a new lawsuit seeking £3.4bn ($4.2bn) in compensation for publishers for lost revenue due to the company's alleged abuse of its dominant position in online adverts. The claim, filed by ex-Guardian technology editor Charles Arthur, is the second such lawsuit against Google. The cases concern advertising technology (adtech) that decides which online adverts consumers will see, how much they will cost, and how much publishers will earn. The UK competition regulator is also investigating Google's dominance in advertising technology.