"Facebook's 'Link History' Sparks Privacy Concerns and Ad Targeting Debates"

Facebook has introduced a new feature called 'Link History' in its app, which tracks the links users click on and stores them in a repository. This feature is enabled by default, and while it offers some visibility and control over link tracking, it also raises privacy concerns. Meta, Facebook's parent company, has been tracking user link clicks for over a decade and uses JavaScript to monitor user activity on websites. Critics argue that this feature is another way for Facebook to gather data for personalized ads, despite increasing legal scrutiny over data privacy practices. Users can opt out of 'Link History,' but the feature does not affect Meta's data collection on other platforms like Instagram and WhatsApp.