"Google's Shift Away from Third-Party Cookies: Impact and Readiness for Advertisers and Users"

Google is proceeding with major changes to online user tracking, phasing out the use of cookies—a staple in the $600 billion online advertising industry. Despite the lengthy lead-up to this shift, advertisers are still unprepared for the new landscape, which will significantly alter how they target ads to consumers. This move is part of a broader push for increased internet user privacy.