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fashion-and-retail2 years ago

H&M Withdraws School Uniform Ad Amid Sexualization Accusations

H&M has pulled an advert for school uniforms in Australia following accusations of sexualizing young children. The campaign, featuring two primary school-aged girls under the slogan "Make those heads turn in H&M's Back to School fashion," received criticism on social media and has been withdrawn. H&M has apologized for the offense caused and stated that they will review their campaign presentations in the future. This incident has reignited concerns about the premature sexualization of young girls in advertising, with calls for retailers to commit to not selling products that exploit children's sexuality.

via BBC.com|
#advertising#controversy#fashion-and-retail
fashion-and-retail2 years ago

Shein and Forever 21 Collaborate for Online Co-Branded Clothing Line

Shein and Forever 21 have announced a co-branded clothing line as part of their joint venture, with Shein designing, manufacturing, and distributing the apparel primarily on its website. The line will include men's and women's apparel, as well as sportswear, activewear, and swimwear. This partnership allows Shein to sell its affordable clothing in Forever 21's retail stores, expanding its customer base, while Forever 21 can leverage Shein's digital capabilities to boost its e-commerce presence. The collaboration also helps Shein address concerns about its reputation and ties to China, while assisting Forever 21 in regaining relevance and attracting younger online shoppers.

via CNBC|
#co-branded-clothing#e-commerce#fashion-and-retail
fashion-and-retail2 years ago

"Calculating the Long-Term Value: Deciding on a New Pair of Jeans"

As inflation continues to be a concern, more shoppers are adopting a cost-per-wear mindset when making clothing purchases. By calculating the value of their wardrobe based on the number of times an item is worn, consumers are prioritizing quality and versatility over price. Retailers like Gap's Old Navy, Kohl's, and American Eagle are adjusting their marketing strategies to emphasize durability and longevity. However, this approach may only be feasible for consumers who can afford to prioritize quality. Fast-fashion brands are still thriving, but there is a growing backlash against cheap, disposable clothing. Higher prices are outpacing lower prices in certain fashion categories, indicating that price and quality are not always linked.

via The Associated Press|
#cost-per-wear#fashion-and-retail#fast-fashion