H&M Withdraws School Uniform Ad Amid Sexualization Accusations

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Source: BBC.com
H&M Withdraws School Uniform Ad Amid Sexualization Accusations
Photo: BBC.com
TL;DR Summary

H&M has pulled an advert for school uniforms in Australia following accusations of sexualizing young children. The campaign, featuring two primary school-aged girls under the slogan "Make those heads turn in H&M's Back to School fashion," received criticism on social media and has been withdrawn. H&M has apologized for the offense caused and stated that they will review their campaign presentations in the future. This incident has reignited concerns about the premature sexualization of young girls in advertising, with calls for retailers to commit to not selling products that exploit children's sexuality.

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