H&M Withdraws School Uniform Ad Amid Sexualization Accusations

TL;DR Summary
H&M has pulled an advert for school uniforms in Australia following accusations of sexualizing young children. The campaign, featuring two primary school-aged girls under the slogan "Make those heads turn in H&M's Back to School fashion," received criticism on social media and has been withdrawn. H&M has apologized for the offense caused and stated that they will review their campaign presentations in the future. This incident has reignited concerns about the premature sexualization of young girls in advertising, with calls for retailers to commit to not selling products that exploit children's sexuality.
- H&M pulls school uniform advert after being accused of sexualising children BBC.com
- H&M pulls school uniform ad in Australia after complaints it sexualized children CNN
- H&M Forced to Withdraw School Uniform Ad that Allegedly Sexualises Children Firstpost
- H&M forced to pull advert after complaints it sexualises children PinkNews
- H&M pulls school uniform ad after complaints it 'sexualised' children Yahoo Finance UK
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