"Calculating the Long-Term Value: Deciding on a New Pair of Jeans"
Originally Published 2 years ago — by The Associated Press
As inflation continues to be a concern, more shoppers are adopting a cost-per-wear mindset when making clothing purchases. By calculating the value of their wardrobe based on the number of times an item is worn, consumers are prioritizing quality and versatility over price. Retailers like Gap's Old Navy, Kohl's, and American Eagle are adjusting their marketing strategies to emphasize durability and longevity. However, this approach may only be feasible for consumers who can afford to prioritize quality. Fast-fashion brands are still thriving, but there is a growing backlash against cheap, disposable clothing. Higher prices are outpacing lower prices in certain fashion categories, indicating that price and quality are not always linked.