All articles tagged with #whopper
Burger King is updating its Whopper in 2026 with a sturdier sesame bun, a clamshell-style package, and a citrusy mayo, while keeping the patty unchanged; driven by guest and franchisee feedback, the rollout to more than 7,000 restaurants starts this week and will add about $4,000 in annual costs to each franchisee, which BK hopes won't be passed to customers.
Burger King has refreshed its Whopper for the first time in years, adding a premium bun, stacked onions and tomatoes, a new mayo, and packaging the burger in a cardboard box to ensure it arrives as pictured. The patty remains the same, but the changes are expected to add about $4,000 per year in costs for franchisees, a burden BK says shouldn’t be passed to customers. The overhaul, driven by guest feedback, follows a 2020 reformulation removing artificial preservatives, colors, and flavors from the Whopper.
Burger King has updated its iconic Whopper for the first time in nearly a decade, introducing a more premium bun and higher‑quality mayo, and it now arrives in a box to help keep the burger intact; the changes are subtle, but true BK fans may notice a richer, slightly upgraded taste.
Burger King is updating its Whopper for the first time in nearly a decade, swapping in a premium bun, creamier mayonnaise, and a clamshell box to keep the burger intact, with rollout to more than 7,000 restaurants this week. The changes, prompted by customer complaints about smashable burgers and quality, will cost franchisees about $4,000 more per year, and follow CEO-level outreach to diners as BK aims to boost sales amid competitive pressure and prior declines in brand perception. The beef patty remains the same; packaging and presentation are the new focus to improve the overall experience.
Burger King's Million Dollar Whopper contest has narrowed down 1.5 million entries to three finalists, each offering a unique twist on the classic Whopper. The finalists include the Maple Bourbon BBQ Whopper, Fried Pickle Ranch Whopper, and Mexican Street Corn Whopper, each with distinct flavors and ingredients. These burgers will be available nationwide starting November 12 for public voting. The contest highlights Burger King's innovative approach to engaging customers and expanding its menu offerings.
Burger King is offering a $1 million prize to the fan who can create the best new Whopper sandwich, with the contest open from Monday to March 17. Contestants can customize their ideal Whopper with up to eight toppings on Burger King's website, and three finalists will be chosen to refine their concepts at the company's headquarters in Miami. The winning Whopper will be featured on menus nationwide for a limited time, and the fan who receives the most votes for their creation will take home the $1 million prize. The contest also incorporates artificial intelligence, allowing fans to receive an AI-generated preview of their Whopper and share their creation on social media.
Burger King is offering a $1 million prize to the fan who comes up with the best new Whopper sandwich idea. Contestants can customize their ideal Whopper with up to eight toppings and must have a Royal Perks account to enter. Three finalists will be chosen to refine their concepts at Burger King's headquarters in Miami, and the winning creation will appear on menus nationwide for a limited time. The contest also incorporates artificial intelligence, allowing participants to receive a preview A.I. version of their creation and add a personalized A.I.-generated jingle and thematic background before sharing it on social media.
Burger King is hosting a "Million Dollar Whopper Contest" where customers can submit their own Whopper ideas for a chance to win $1 million and see their creation sold in restaurants across the United States. The contest, open to members of Burger King's Royal Perks program, allows participants to choose up to eight toppings for their Whopper creations and submit their ideas by March 17. Three finalists will be selected to refine their concepts at the company headquarters in Miami, and the winning creation will be determined by customer votes. Additionally, Burger King will host a pop-up experience and has launched a new Candied Bacon Whopper and plans to debut a new Fiery Big Fish sandwich.
Burger King is hosting a "Million Dollar Whopper Contest" where customers can submit their own Whopper ideas for a chance to win $1 million and see their creation sold in restaurants across the United States. Contestants can choose up to eight toppings for their Whopper creations and use artificial intelligence to generate a rendering of their design. Three finalists will be selected to refine their concepts at the company headquarters in Miami, and the winning creation will be determined by customer votes. Additionally, Burger King will host a pop-up experience at California's Santa Monica Pier and has recently launched a new Candied Bacon Whopper and plans to debut a new Fiery Big Fish sandwich.
Burger King is launching its first-ever Million Dollar Whopper Contest in the U.S., inviting guests to submit their dream Whopper sandwich for a chance to win $1 million and see their creation sold in restaurants nationwide. Contestants can enter through the BK website or app, and finalists will have the opportunity to refine their concepts at Burger King headquarters before their creations appear on menus for a limited time. Additionally, a pop-up experience in Los Angeles will allow guests to sample a California-inspired Whopper sandwich and create their own contest-inspired sandwich.
Burger King is hosting the Million Dollar Whopper Contest, inviting fans to submit their ideas for the next great Whopper creation with the chance to win $1 million and see their creation on menus nationwide. Contestants can submit their ideas through March 17, with three finalists selected to refine their ideas at Burger King headquarters in Miami. The winning Whopper will be determined by public vote, and participants can draw inspiration from past Whopper variations or experiment with the 200,000 possible topping combinations available.
Burger King has launched a limited-edition Candied Bacon Whopper featuring sweet bacon jam, garlic aioli, candied bacon, and crispy onions, available now while supplies last. Additionally, the fast food chain will introduce a Fiery Big Fish sandwich to select locations and celebrate National Croissant Day by offering its Croissan’wich for just one penny to Royal Perks members with a minimum $1 order through the Burger King app or website on January 30th.
Burger King has introduced the Candied Bacon Whopper, featuring a ½ lb. flame-grilled beef patty with tomatoes, lettuce, crispy onions, garlic aioli, bacon jam, and brown sugar candied bacon on a sesame bun, available in restaurants nationwide while supplies last, with a big announcement teased for Monday, Feb. 5.
Burger King plans to remodel its restaurants with a new design called "Sizzle," featuring digital ordering kiosks, drive-thru and pickup lanes, and prominent Whopper branding. The company aims to prioritize the drive-thru experience, where most of its business comes from. By the end of next year, about half of Burger King's US locations should have the Sizzle or Garden Grill design. The brand's updated logo, unveiled in 2021, will also be implemented in the remodeled restaurants. Burger King is striving to attract more customers as sales growth has been driven by increased spending per customer rather than higher foot traffic.
A US federal judge has rejected Burger King's attempt to dismiss a lawsuit accusing the fast-food chain of misleading customers by making its Whopper sandwich appear larger than it actually is. The lawsuit claims that Burger King's depiction of Whoppers on in-store menu boards misleads customers, alleging that the burgers are 35% larger and contain more meat than they actually do. The judge ruled that Burger King must defend against the claim, stating that it is up to jurors to determine what reasonable people think. The lawsuit seeks at least $5 million in damages.