All articles tagged with #brand revitalization
Originally Published 3 months ago — by The New York Times
Amid rising food prices and inflation, sales of Hamburger Helper are increasing as consumers seek affordable, filling meal options, leading to a nostalgic revival of the brand and its expansion into new flavors and formats.
Originally Published 2 years ago — by CNN
Burger King plans to remodel its restaurants with a new design called "Sizzle," featuring digital ordering kiosks, drive-thru and pickup lanes, and prominent Whopper branding. The company aims to prioritize the drive-thru experience, where most of its business comes from. By the end of next year, about half of Burger King's US locations should have the Sizzle or Garden Grill design. The brand's updated logo, unveiled in 2021, will also be implemented in the remodeled restaurants. Burger King is striving to attract more customers as sales growth has been driven by increased spending per customer rather than higher foot traffic.