Burger King Unveils First Whopper Redesign in Years: Premium Bun, Fresh Fixings, and Boxed Packaging
Burger King has refreshed its Whopper for the first time in years, adding a premium bun, stacked onions and tomatoes, a new mayo, and packaging the burger in a cardboard box to ensure it arrives as pictured. The patty remains the same, but the changes are expected to add about $4,000 per year in costs for franchisees, a burden BK says shouldn’t be passed to customers. The overhaul, driven by guest feedback, follows a 2020 reformulation removing artificial preservatives, colors, and flavors from the Whopper.