Burger King's Whopper Gets a Premium Makeover After Customer Feedback
Burger King is updating its Whopper for the first time in nearly a decade, swapping in a premium bun, creamier mayonnaise, and a clamshell box to keep the burger intact, with rollout to more than 7,000 restaurants this week. The changes, prompted by customer complaints about smashable burgers and quality, will cost franchisees about $4,000 more per year, and follow CEO-level outreach to diners as BK aims to boost sales amid competitive pressure and prior declines in brand perception. The beef patty remains the same; packaging and presentation are the new focus to improve the overall experience.