Optimizing Image SEO for Multimodal AI
Originally Published 21 days ago — by Search Engine Land
The article discusses how traditional image SEO practices are evolving with the rise of multimodal AI models like ChatGPT and Gemini, emphasizing the importance of optimizing images for machine readability through techniques such as high-resolution, high-contrast visuals, effective alt text as grounding, and ensuring packaging and visual content are suitable for OCR and visual tokenization. It highlights the need for technical hygiene, semantic clarity, and emotional resonance to improve AI understanding and search ranking in the AI era.