Tubi, a free ad-supported streaming service owned by Fox, is gaining market share and profitability by attracting younger audiences and offering a vast library of content, including original shows and sports. Its strategy of targeting millennials and Gen Z with relevant content and a traditional linear guide format has helped it surpass some major competitors in viewership, making it a significant player in the streaming industry.
Free, ad-supported streaming television (FAST) platforms like Tubi, Roku Channel, and Pluto TV continue to grow, surpassing premium subscription services in TV share for the second consecutive month in June. Their success is driven by being free, focusing on user experience, and leveraging personalized recommendations and acquired content. This model challenges the traditional premium subscription approach, raising questions about the value of paid streaming services.
Viewers are increasingly spending more time watching free, ad-supported streaming television (FAST) services like Tubi, with Tubi's viewership spiking to 1.7 percent of TV time in February 2024. The appeal seems to lie in the background noise it provides while people work or scroll through social media, offering low-stakes viewing without the pressure of keeping up with a specific storyline, as highlighted by the rise of Tubi over other traditional streaming services.
Tubi, a free streaming service, now offers 9 live classic TV channels, including Baywatch, The Carol Burnett Show, and The Rifleman, catering to a wide range of tastes and preferences. With a user-friendly interface and the convenience of streaming across multiple devices, Tubi's extensive library and special focus on classic TV ensure that there's always something interesting to watch for entertainment enthusiasts and cord cutters.
Tubi, a popular free live TV streaming service, is changing how it offers free live local news by now only showing local Fox station news in each market, instead of offering news from Fox affiliates around the country. This change aims to help users find local news channels most relevant to them more easily. Tubi has also refreshed its look with a new logo and app appearance, as part of its new brand direction and marketing strategy, and the updated app will be available soon on various devices.
Tubi has unveiled a new playful brand identity and redesign, emphasizing its aim to have viewers fall down rabbit holes while exploring its extensive library of films and series. The update includes a fresh yellow logo, a bouncy splash animation, and a new signature musical cue, all centered around a shade of purple referred to as "turple." While the basic usability remains unchanged, the platform's new look aims to convey a "fun, bold, and engaging" energy, aligning with its marketing push towards the rabbit hole concept.
Fox Corp's streaming service Tubi has unveiled a new logo and brand identity, featuring vibrant colors and a playful audio tone to reflect its "find your rabbit hole" concept. The update comes ahead of the fourth anniversary of Fox's acquisition of Tubi and has been credited with contributing to the company's increase in ad revenue. With over 74 million monthly active users and a significant share of TV viewing, Tubi's rebranding coincides with Anjali Sud's tenure as CEO and aims to provide a fun, bold, and engaging platform for viewers.
Tubi, the free streaming platform, has unveiled a new brand identity featuring a redesigned logo, refreshed user interface, and a distinct sound cue. The update aims to reflect Tubi's mischievous brand voice and enhance the user experience. The rebranding is one of the first major moves by new CEO Anjali Sud and comes as Tubi continues to expand its lead in the free ad-supported streaming market. Additionally, Tubi is focusing on expanding its original programming slate and catering to its fastest-growing audience segment, Gen Z viewers, while maintaining its extensive library of older content.
Tubi, the ad-supported streaming service owned by Fox Corp., has unveiled a new logo and sonic brand identity in preparation for its international expansion, starting with the U.K. The revamped branding, featuring a vibrant purple and yellow color scheme, aims to convey a sense of discovery and engagement. The company's growth is driven by its appeal to young, multicultural audiences, and it offers a diverse library of content, including new originals and popular titles. Tubi's increased viewership has positioned it ahead of competitors like Roku Channel and Pluto TV, with plans for further global expansion and continued revenue growth.
Tubi, the ad-supported video-streaming service, has introduced RabbitAI, powered by OpenAI's ChatGPT-4, to suggest TV shows and movies to users. RabbitAI allows users to ask questions in natural language and provides recommendations based on their queries. The feature is currently in beta testing on Tubi's iOS mobile app and will be widely available soon. The recommendations from RabbitAI will be integrated into Tubi's existing content-discovery tools, enhancing the personalized viewing experience for users.
The unaired fourth season of the sports documentary series "QB1: Beyond the Lights," featuring Bryce Young and Anthony Richardson before their college and NFL careers, will finally be released on Tubi after being pulled by Netflix. The season provides a rare glimpse into the lives of these quarterback prospects before they reached the college stage. The release coincides with Young's and Richardson's first NFL games in the preseason, and it remains to be seen if the other three seasons will be released or if a fifth season will be created based on the reception of this season.
Pam Grier, iconic star of Blaxploitation films, reflects on her groundbreaking career and the new era of Black filmmaking in the streaming space. Grier stars in the Tubi Original film "Cinnamon" and Antonio Fargas stars in "Murder City," both part of the "Black Noir Cinema" slate. Grier and Fargas reject criticisms of Blaxploitation films, emphasizing the opportunities they provided for Black actors. The films aim to pay homage to the genre while exploring universal themes of family and humanity.
Anjali Sud, former CEO of Vimeo, has been appointed as the new CEO of Tubi, Fox Corp.'s ad-supported streaming TV service. Sud will officially assume the role on September 1, 2023, succeeding founder Farhad Massoudi. Tubi is one of the leading free streaming TV services in the US, with 64 million monthly active users and a wide content library. Sud's appointment comes after her departure from Vimeo, where she implemented cost-cutting measures and oversaw the company's growth. She is expected to lead Tubi into a new era of creativity, growth, and market leadership.
Tubi, a streaming platform, has built a collection of Black-led independent movies that offer thrilling experiences with a loose energy and generous sense of drama. Under the initiative Black Noir Cinema, Tubi premiered "Cinnamon," a crime caper featuring an aspiring singer and a pickpocket caught up in a robbery gone wrong. Another film, "Murder City," follows a cop who becomes entangled with a ruthless mob boss. Tubi's lineup also includes titles like "If I Can't," a melodrama exploring themes of survival and abuse, and "Locked In," a puzzle-filled thriller. The platform's commitment to showcasing independent Black filmmakers and viewers sets it apart from mainstream studio content.
Fox Corp reported a net loss in its quarterly earnings due to costs related to its settlement with Dominion Voting Systems, despite revenue being boosted by the Super Bowl and its streaming service Tubi. The company posted $4.08 billion in quarterly revenue, up 18% from the same period last year, with advertising revenue soaring on the back of the Super Bowl. Fox agreed to pay $787.5 million to Dominion to settle a defamation lawsuit over false claims that Dominion’s machines swayed the outcome of the 2020 presidential election.
