"FAST Channels Dominate TV Streaming with Innovative, Ad-Supported Growth"
TL;DR Summary
Free, ad-supported streaming television (FAST) platforms like Tubi, Roku Channel, and Pluto TV continue to grow, surpassing premium subscription services in TV share for the second consecutive month in June. Their success is driven by being free, focusing on user experience, and leveraging personalized recommendations and acquired content. This model challenges the traditional premium subscription approach, raising questions about the value of paid streaming services.
- FAST Platforms Had Bigger TV Share Than Many Premium Streamers Once Again In June — What Is Driving Their Success? Deadline
- The FAST Channel Revolution: An Australian Perspective Sports Video Group
- Using FAST to Make “Pop-Up” Live Productions Profitable NAB Amplify
- FAST channels: Navigating growth and innovation in streaming TV StreamTV Insider
- Ad-supported streamers taking ever-increasing shares of TV viewers WDTN.com
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