Tubi Unveils Complete Rebrand with New Look and Identity

Tubi, the free streaming platform, has unveiled a new brand identity featuring a redesigned logo, refreshed user interface, and a distinct sound cue. The update aims to reflect Tubi's mischievous brand voice and enhance the user experience. The rebranding is one of the first major moves by new CEO Anjali Sud and comes as Tubi continues to expand its lead in the free ad-supported streaming market. Additionally, Tubi is focusing on expanding its original programming slate and catering to its fastest-growing audience segment, Gen Z viewers, while maintaining its extensive library of older content.