Tubi's Strategy Boosts Its Rivalry with Major Streaming Services

Tubi, a free ad-supported streaming service owned by Fox, is gaining market share and profitability by attracting younger audiences and offering a vast library of content, including original shows and sports. Its strategy of targeting millennials and Gen Z with relevant content and a traditional linear guide format has helped it surpass some major competitors in viewership, making it a significant player in the streaming industry.