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Take Two Interactive

All articles tagged with #take two interactive

business24 days ago•4 min saved

GTA 6 Built by Hand, Take-Two Says, While AI Projects Multiply Across the Company

Take-Two’s Strauss Zelnick says generative AI played zero part in GTA 6’s development and that Rockstar handcrafted its worlds, while the company has hundreds of AI pilots and implementations across its studios to boost efficiency. GTA 6 remains on track for a November release, with the earnings call also touching on AI’s broader role and related industry headlines, including Google’s Project Genie and ongoing Rockstar legal/union matters.

via Rock Paper Shotgun|

#business #generative-ai #gta-6

business24 days ago•7 min saved

Take-Two Boss: AI Boosts Efficiency, but GTA 6 Worlds Remain Handcrafted

Take-Two CEO Strauss Zelnick says generative AI tools are driving cost savings and faster workflows across the company, but GTA 6’s worlds are handcrafted with no AI in its development. The firm posted solid Q3 results led by NBA 2K and GTA Online, highlighted Zynga’s strong performance, and affirmed ongoing Borderlands 4 support while stressing that AI will not replace human creativity.

via GamesIndustry.biz|

#business #generative-ai #gta-6

business25 days ago•15 min saved

Take-Two Pauses Borderlands 4 on Switch 2, Defends GTA Online Content Rules

Take-Two pauses development of the Nintendo Switch 2 edition of Borderlands 4 and removes it from its upcoming slate to focus on post-launch updates, while signaling more Switch 2 titles in the future. CEO Strauss Zelnick also addressed Rockstar’s removal of a GTA Online user-created mission involving Charlie Kirk, emphasizing adherence to Terms of Service. In earnings, Take-Two reported $1.76B in net bookings as GTA 6’s release approaches and GTA 5 remains a major seller.

via Variety|

#borderlands-4 #business #charlie-kirk-content

gaming25 days ago•2 min saved

GTA 6 on Track for November 2026 Release as Marketing Push Begins

Take-Two says GTA 6 remains on schedule for a November 19, 2026 launch, with marketing starting this summer. After multiple delays, Rockstar is aiming for a strong first year—potentially selling around 40 million copies and generating about $3 billion in revenue—while GTA 5 and Red Dead Redemption 2 continue to perform well in sales.

via GameSpot|

#gaming #grand-theft-auto-vi #marketing-campaign

technology1 month ago•5 min saved

Rockstar North back online after Edinburgh boiler mishap

Rockstar North in Edinburgh is confirmed open and operational after a boiler malfunction triggered a fire brigade response; there were no casualties, and the studio remains open ahead of GTA VI's November 2026 launch.

via GamesIndustry.biz|

#boiler-malfunction #edinburgh #open-and-operational

technology1 month ago•8 min saved

Rockstar Lets Terminally Ill GTA Fan Play GTA 6 Ahead of Launch

Rockstar arranged an exclusive early GTA 6 playthrough for a terminally ill fan after a family member publicly shared his story; Take-Two CEO intervened and Rockstar coordinated under NDA, with ongoing updates signaling progress, while GTA 6 remains delayed to November 19, 2026 to allow extra polish.

via Eurogamer|

#early-access #gta-6 #rockstar-games

gaming1 month ago•34 min saved

Rockstar allegedly grants terminally ill fan an early GTA 6 session, sparking PR debate

A terminally ill GTA fan reportedly received an early GTA 6 opportunity after a LinkedIn post from a GTA enthusiast’s relative claimed Rockstar was arranging a private playtest, with Take‑Two in contact and news of ‘great news’ later circulated before the post was deleted. The piece cites past gestures like the 2018 Red Dead Redemption 2 early access and Bethesda memorials, and invites readers to discuss whether this is a genuine goodwill gesture or PR.

via Insider Gaming|

#gaming #gta-6 #linkedin

gaming3 months ago•2 min saved

Red Dead Redemption 2 Achieves Major Sales Milestone, Ranks Fourth All-Time

Red Dead Redemption 2 has sold 79 million copies, making it the 4th best-selling game of all time, just behind Minecraft, GTA 5, and Wii Sports, and is close to surpassing Mario Kart 8.

via Tech4Gamers|

#best-selling-games #gaming #red-dead-redemption-2

technology3 months ago•2 min saved

GTA 6 Delayed to November 2026, Fans and Stocks React

Take-Two Interactive has delayed the release of Grand Theft Auto VI to November 2026 to allow Rockstar Games more time to polish the game, causing a 7% drop in its shares despite strong quarterly financial results.

via Bloomberg.com|

#delay #grand-theft-auto-vi #rockstar-games

technology5 months ago•2 min saved

Game Developers Face Layoffs Amid Funding and Project Cancellations

Crystal Dynamics laid off staff after failing to secure new funding for the Perfect Dark game following its cancellation by Xbox, with negotiations with Take-Two collapsing over franchise ownership issues.

via Bloomberg.com|

#crystal-dynamics #embracer-group #game-development

technology6 months ago•2 min saved

Take-Two CEO Promises Value-Driven Pricing for GTA 6

Take-Two CEO Strauss Zelnick emphasizes that GTA 6 will not be priced at $100, aiming instead to deliver high value and exceed expectations, with the game releasing on May 26, 2026, for PS5 and Xbox Series X|S.

via GameSpot|

#gaming-industry #grand-theft-auto-6 #price-hike

entertainment7 months ago•2 min saved

BioShock Series Faces Development Challenges Amid Rumors of New Reveal

Take-Two Interactive is overhauling the development of the next BioShock game due to internal dissatisfaction, leading to management changes and a focus on improving the game's narrative, with the company committed to delivering a high-quality experience for fans.

via Bloomberg|

#bioshock #cloud-chamber #entertainment

business8 months ago•0 min saved

GTA 6 Xbox Update Sparks Excitement Despite Stock Dip

Take-Two Interactive's stock (TTWO) declined despite the release of an Xbox update for Grand Theft Auto 6, indicating that the market reaction may not be solely driven by the game's updates or release news.

via TipRanks|

#business #grand-theft-auto-6 #stock-market

gaming1 year ago•3 min saved

Nintendo Confirms Backwards Compatibility for Switch 2, Boosting Excitement

Nintendo has confirmed that its upcoming console, the Switch 2, will be backwards compatible with the original Switch, allowing players to use their existing game library. This announcement, made by Nintendo president Shuntaro Furukawa, has been positively received by industry figures like Take-Two CEO Strauss Zelnick, who sees it as beneficial for their game catalogue. The Switch 2 is expected to launch in 2025, featuring a larger design with a black and white color scheme, and support for Nintendo Switch Online. Further details about the console's capabilities and game lineup are anticipated in future announcements.

via Express|

#backwards-compatibility #gaming #gaming-console

business1 year ago•3 min saved

Take-Two Sells Indie Label Private Division to Focus on Blockbusters

Take-Two Interactive has sold its Private Division publishing label to an undisclosed buyer, as the company shifts focus towards producing larger blockbuster games like Grand Theft Auto. Private Division, known for publishing titles such as Obsidian's The Outer Worlds, will continue to hold rights to its existing catalogue, excluding the sequel to The Outer Worlds, which is being published by Xbox. The buyer's identity is expected to be revealed soon, but it has been confirmed that Microsoft is not involved in the acquisition.

via Windows Central|

#business #grand-theft-auto #obsidian-entertainment