GTA 6 Built by Hand, Take-Two Says, While AI Projects Multiply Across the Company
TL;DR Summary
Take-Two’s Strauss Zelnick says generative AI played zero part in GTA 6’s development and that Rockstar handcrafted its worlds, while the company has hundreds of AI pilots and implementations across its studios to boost efficiency. GTA 6 remains on track for a November release, with the earnings call also touching on AI’s broader role and related industry headlines, including Google’s Project Genie and ongoing Rockstar legal/union matters.
- Generative AI plays "zero part" in GTA 6, Take-Two boss confirms, but the company do have "hundreds" of AI "pilots and implementations" on the go Rock Paper Shotgun
- Strauss Zelnick: "Generative AI has zero part in what Rockstar Games is building" with GTA 6 GamesIndustry.biz
- 'Genie is not a game engine:' Take-Two president says Google's world model cannot replace creative process Game Developer
- Why Did GTA 6 Company's Market Value Plummet By Billions? Take-Two Boss Reacts GameSpot
- “GenAI Had Zero Part in Building Grand Theft Auto 6”, Says Take-Two CEO Wccftech
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