Temu's Super Bowl ads promoting its app and $10 million in giveaways have sparked backlash from lawmakers over the company's links to forced labor in China's Xinjiang province and its data-sharing policies. Members of Congress took to social media to advise American consumers against downloading the app, citing concerns about data privacy and forced labor. The company is facing class action lawsuits and scrutiny over its alleged lax privacy policies and failure to safeguard customer data. A House committee report found that Temu and Shein have exploited U.S. de minimis provisions to evade customs enforcement and lack a system for ensuring compliance with the Uyghur Forced Labor Prevention Act.
Super Bowl 58 is approaching, and several ads have been released ahead of the big game, featuring celebrity cameos and entertaining storylines. From Jason Momoa's Flashdance homage for T-Mobile to Aubrey Plaza's dragon ride for Mountain Dew, the ads aim to captivate and entertain viewers, with appearances from stars like Usher, Lionel Messi, and Arnold Schwarzenegger. Additionally, brands like Reese's, Dove, BMW, State Farm, and Doritos have also unveiled their commercials, showcasing a diverse range of creative and humorous content.
Super Bowl 58 is approaching, and advertisers are gearing up with star-studded commercials featuring Jason Momoa, Usher, Jennifer Aniston, and more. The ads aim to entertain, inform, and captivate viewers, with celebrity cameos, new product announcements, and humorous skits. From T-Mobile's Flashdance homage to Bud Light's Genie in a bottle, the lineup promises to dazzle and entertain during the big game.
Advertisers are releasing Super Bowl ads ahead of the game to capture pre-game attention and recoup some of the reported $7 million for a 30-second spot. Some of the buzziest ads released so far include Budweiser's nostalgic ad featuring Clydesdales, Uber Eats' humorous ad with Jennifer Aniston and David Schwimmer, and Google's heartstring-pulling ad featuring a blind man using their AI-powered accessibility feature. Other notable ads include those from Bud Light, Doritos, Michelob Ultra, and T-Mobile, with more commercials expected to be released ahead of the game.
Anheuser-Busch is set to air three new Super Bowl ads totaling two and a half minutes, making it the largest alcohol beverage advertiser for the event. The commercials will feature Bud Light, Budweiser, and Michelob ULTRA, with the return of the iconic Clydesdales in one of the ads. Bud Light's ad will introduce a new character, while Budweiser's will showcase the Clydesdales in a message of resilience, and Michelob ULTRA's will feature soccer star Lionel Messi. The company aims to captivate the audience during the highly anticipated event, following a pivot from previous controversies.
Stellantis, the parent company of Jeep, Chrysler, and Ram, has announced it will not advertise during the Super Bowl, citing the need to preserve business fundamentals amid a challenging U.S. automotive market. This decision follows a similar move by General Motors (GM) and comes after both companies were affected by a six-week UAW strike, which led to ratified contracts with significant wage increases and cost of living adjustments. The cost of a 30-second Super Bowl ad in 2023 was nearly $7 million, and GM reported a $1.1 billion loss due to the strike.
The Detroit Three automakers—Stellantis NV, General Motors Co., and Ford—have decided not to purchase advertising spots for the 2024 Super Bowl, despite the Detroit Lions' successful season. With ad prices at around $7 million for a 30-second spot, the companies are reevaluating their marketing expenditures in light of a challenging U.S. automotive market and the need to protect profit margins amid expected sales growth moderation and high interest rates. Stellantis, which aired two commercials in the previous year's game, is also reconsidering its participation in auto shows, starting with skipping the Chicago Auto Show. GM and Ford have also indicated a strategic shift in their media strategies, with Ford's CEO previously suggesting that investing in Super Bowl ads for electric vehicles would be a negative signal for the company's stock.
