"Bud Light Unveils Three New Super Bowl Ads Featuring the Return of the Clydesdales and a 'New Character'"

Anheuser-Busch is set to air three new Super Bowl ads totaling two and a half minutes, making it the largest alcohol beverage advertiser for the event. The commercials will feature Bud Light, Budweiser, and Michelob ULTRA, with the return of the iconic Clydesdales in one of the ads. Bud Light's ad will introduce a new character, while Budweiser's will showcase the Clydesdales in a message of resilience, and Michelob ULTRA's will feature soccer star Lionel Messi. The company aims to captivate the audience during the highly anticipated event, following a pivot from previous controversies.