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Budlight

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"Bud Light Unveils Three New Super Bowl Ads Featuring the Return of the Clydesdales and a 'New Character'"

Originally Published 1 year ago — by St. Louis Post-Dispatch

Featured image for "Bud Light Unveils Three New Super Bowl Ads Featuring the Return of the Clydesdales and a 'New Character'"
Source: St. Louis Post-Dispatch

Anheuser-Busch is set to air three new Super Bowl ads totaling two and a half minutes, making it the largest alcohol beverage advertiser for the event. The commercials will feature Bud Light, Budweiser, and Michelob ULTRA, with the return of the iconic Clydesdales in one of the ads. Bud Light's ad will introduce a new character, while Budweiser's will showcase the Clydesdales in a message of resilience, and Michelob ULTRA's will feature soccer star Lionel Messi. The company aims to captivate the audience during the highly anticipated event, following a pivot from previous controversies.

"Constellation Brands: Mixed Earnings Amid Bud Light Controversy and Shifting Beer Sales"

Originally Published 2 years ago — by Fox Business

Featured image for "Constellation Brands: Mixed Earnings Amid Bud Light Controversy and Shifting Beer Sales"
Source: Fox Business

Constellation Brands continues to benefit from its Modelo Especial beer, which surpassed Bud Light as the top-selling beer in the U.S. after Anheuser-Busch faced backlash over a partnership with transgender activist Dylan Mulvaney. Despite missing quarterly sales estimates due to lower wine and spirit demand, Constellation maintained its 2024 profit forecast, buoyed by the growth of its beer segment. The company reported a 4% rise in beer business net sales and a quarterly comparable profit that exceeded expectations, while maintaining its fiscal 2024 profit forecast amidst market headwinds in the wine sector.