All articles tagged with #sportsmarketing
Gatorade has launched a new ad campaign celebrating its 60th anniversary, featuring stars like Caitlin Clark and Jayson Tatum, and narrated by Michael Jordan. The campaign revives the iconic "Is it in you?" slogan and Gatorade-colored sweat, emphasizing the inner drive that fuels athletic greatness.
TKO Group Holdings has announced the merger of UFC and WWE's global partnership teams to create a unified sports marketing portfolio. This move aims to offer brands increased visibility and integration opportunities across both entities' content. The combined team will be led by Grant Norris-Jones, with the support of Lou Koskovolis in an expanded role. This strategic partnership follows the merging of WWE and UFC under the Endeavor umbrella, positioning TKO as a significant player in sports marketing.
TKO Group Holdings, the entity formed from the merger of WWE and UFC, has announced the unification of their global partnerships teams, creating a sports marketing powerhouse. This move aims to provide brands with extensive reach and integration opportunities across both UFC's and WWE's content and live events. Grant Norris-Jones and Lou Koskovolis will lead the integrated unit, focusing on new revenue opportunities and brand integrations. The collaboration is expected to leverage the combined fan base and content of UFC and WWE to offer premium brand integration and activation.
College football bowl season witnessed bizarre marketing stunts, with a Pop-Tart mascot being eaten by Kansas State players and West Virginia's coach getting a mayo bath, courtesy of the Duke's Mayo Bowl. The Cheez-It mascot also made a cheeky appearance with a "Non-Edible Mascot" sign. These stunts, particularly the Pop-Tart's "sacrifice," generated significant social media buzz and exposure, valued at over $12 million. These antics are seen as a creative solution to boost interest in non-playoff bowl games, which struggle with relevance due to player opt-outs and varying national interest.