"TKO Unites WWE and UFC in Strategic Global Partnership Powerhouse"
TL;DR Summary
TKO Group Holdings has announced the merger of UFC and WWE's global partnership teams to create a unified sports marketing portfolio. This move aims to offer brands increased visibility and integration opportunities across both entities' content. The combined team will be led by Grant Norris-Jones, with the support of Lou Koskovolis in an expanded role. This strategic partnership follows the merging of WWE and UFC under the Endeavor umbrella, positioning TKO as a significant player in sports marketing.
Topics:entertainment##businesssports-entertainment#sportsmarketing#strategicpartnerships#tko#ufc#wwe
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- TKO Group merges WWE and UFC's Global Partnership Teams SEScoops
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- TKO merges UFC & WWE Global Partnerships teams into one unit POST Wrestling
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