"TKO Unites WWE and UFC in Strategic Global Partnership Powerhouse"
TKO Group Holdings has announced the merger of UFC and WWE's global partnership teams to create a unified sports marketing portfolio. This move aims to offer brands increased visibility and integration opportunities across both entities' content. The combined team will be led by Grant Norris-Jones, with the support of Lou Koskovolis in an expanded role. This strategic partnership follows the merging of WWE and UFC under the Endeavor umbrella, positioning TKO as a significant player in sports marketing.