Sega has partnered with Waze to introduce Sonic the Hedgehog as a voice navigation option, adding a fun and energetic element to driving with Sonic-themed icons and moods, as part of Sega's broader collaborations and marketing campaigns.
The IOC and SEGA have announced a multi-year licensing deal featuring Sonic the Hedgehog, with a first look at artwork combining Sonic and Olympic symbols, and plans for merchandise releases in 2026, emphasizing the values of sport and play.
Sega's Sonic the Hedgehog has entered a multi-year licensing partnership with the International Olympic Committee, featuring a collaboration that combines Olympic values with Sonic branding, and plans for merchandise collections launching in 2026.
Puma has announced a limited edition Sonic the Hedgehog collection launching on October 30, 2025, featuring apparel and accessories inspired by Sonic, Tails, and Shadow, along with in-game decals for Sonic Racing: CrossWorlds, celebrating the game's release.
LEGO has announced a new Sonic the Hedgehog set featuring a microscale SEGA Genesis controller with 260 pieces, priced at $19.99, which can be displayed in two ways and includes customizable stickers and a Green Hill Zone scene on the back.
Wizards of the Coast has limited Secret Lair sales to two per customer to combat scalping and bots, aiming to make the Sonic the Hedgehog drop more accessible, but this may inadvertently encourage more botting and queue-jumping, leaving fans uncertain about the sale's success.
Sonic the Hedgehog is crossing over with Magic: The Gathering through three Secret Lair drops, starting with the Turbo Gear set featuring Sonic-themed art on existing Magic cards and new cards like Tornado, Sonic's Biplane, available from July 14 for a limited time.
Hasbro's Magic: The Gathering is teaming up with Sega's Sonic the Hedgehog for three limited edition 'Secret Lair' card sets, featuring seven new Sonic-themed cards with original and fan art, available for purchase on July 14.
Wizards of the Coast announced a new Secret Lair drop called 'Sonic: Chasing Adventure' that reimagines seven Magic: The Gathering cards with Sonic the Hedgehog themes, available for purchase starting July 14.
Leaked sales data shows Sonic Frontiers has sold 4.57 million units, indicating strong and sustained interest in the game, which emphasizes exploration and speed with its open zone design. Other Sonic titles like Sonic Superstars and Sonic X Shadow Generations have also performed well, reflecting Sega's successful direction with the franchise. The positive reception and sales suggest a promising future for Sonic's evolving gameplay and upcoming sequels.
The Sonic the Hedgehog series continues to perform well, with recent titles like Sonic x Shadow Generations selling over 2.3 million copies, and other entries like Sonic Frontiers surpassing 3.2 million. Historically, the series has seen varying success, with some titles like Sonic Colors and Sonic Adventure selling over 4 million copies, demonstrating the franchise's enduring popularity.
Sega has launched a Sonic-themed collaboration with the racing game Asphalt Legends Unite on Switch, featuring new modes, vehicle decals, and weekly boss challenges, running until June 26, 2025.
Jim Carrey, who announced his retirement in 2022, is returning to acting due to financial difficulties after reportedly losing his $300 million fortune. Despite initially stating he would only return for a significant script, Carrey is set to reprise his role in "Sonic the Hedgehog 3". His financial strain is partly attributed to expensive purchases and challenges in selling his Los Angeles mansion. Carrey's return to acting aims to restore his financial stability.
Sonic the Hedgehog must achieve the right speed to successfully navigate loops, a concept rooted in physics. This involves understanding acceleration, centripetal force, and aerodynamics to overcome drag and maintain the necessary velocity. The principles of physics, such as inertia and gravity, play a crucial role in Sonic's ability to clear loops efficiently.
The new trailer for Sonic the Hedgehog 3 has been released, showcasing Keanu Reeves as the voice of Shadow the Hedgehog and hinting at the film's adaptation of Sonic Adventure 2's storyline. The trailer reveals that Shadow will team up with Jim Carrey's Doctor Robotnik and his grandfather, Gerald Robotnik, adding a comedic twist to the otherwise dark narrative. Fans are excited about the inclusion of elements like the Space Colony Ark and the Eclipse Cannon, and are hopeful for the introduction of characters like Amy Rose and Rouge the Bat. This release is part of Sega's "Year of Shadow" campaign, celebrating the character's resurgence.