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Lego

All articles tagged with #lego

Lego Unveils Smart Brick Sets, Merging Classic Play with Digital Innovation

Originally Published 2 days ago — by IGN

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Source: IGN

LEGO has announced its first Smart Play sets featuring interactive Smart Bricks, Minifigures, and Tags, with three Star Wars-themed sets available for preorder, launching on March 1, including the Emperor's Throne Room Duel, Luke's X-Wing, and Vader's TIE Fighter, offering enhanced play with sound and light features.

Lego's Smart Brick Revolutionizes Play with Interactive and Invisible Tech

Originally Published 3 days ago — by The Hollywood Reporter

The Sphere in Las Vegas transformed its exterior into a Lego Death Star and featured a full-scale Lego X-Wing for visitors, in partnership with Lego and Lucasfilm, to promote Lego's new Smart Play platform and create an immersive, interactive Star Wars-themed experience during the Consumer Electronics Show.

Lego Launches Innovative Smart Bricks and Play Sets at CES 2026

Originally Published 5 days ago — by BBC

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Source: BBC

Lego has introduced Smart Bricks, a new line of tech-enabled building blocks with sensors, lights, and sound, designed to enhance play through digital interaction. While praised as a revolutionary innovation, play experts express concerns that these smart toys may undermine children's imagination and raise privacy issues. The products aim to blend physical and digital play, responding to children's actions with reactions and sounds, and are part of Lego's broader strategy to expand into digital technology.

CES 2026 Highlights: AI, Robotics, and Innovative Tech Unveiled

Originally Published 5 days ago — by Engadget

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Source: Engadget

CES 2026 in Las Vegas has kicked off with major announcements including Lego's Smart Brick technology, NVIDIA's AI advancements for autonomous vehicles, and new product unveilings from Samsung. The event features live coverage, in-person demos, and updates from key companies like Sony, AMD, LG, and more, with ongoing coverage throughout the week.

Lego Unveils Smart Brick System, Revolutionizing Classic Toys with Digital Innovation

Originally Published 6 days ago — by Dezeen

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Source: Dezeen

Lego has announced its innovative Smart Play system featuring sensor-equipped bricks, tags, and minifigures that respond with lights and sounds in real-time, using Bluetooth and magnetic technology, set to launch in March 2026 with Star Wars themed sets, enhancing interactive play for children.

Lego Unveils Smart Brick Revolutionizing Play and Digital Integration

Originally Published 6 days ago — by Euronews.com

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Source: Euronews.com

LEGO has introduced smart bricks at CES 2026 that contain code to light up, interact, and produce sounds, enhancing physical play with limitless creative possibilities, including integration into popular sets like Star Wars, and featuring wireless charging. The smart bricks aim to blend traditional LEGO play with digital technology, fostering creativity without screens.

Lego Unveils Smart Brick and Smart Play for a New Era of Digital-Enhanced Building

Originally Published 6 days ago — by The Verge

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Source: The Verge

Lego announced the Smart Brick, a tiny computer embedded inside classic Lego bricks that enables interactive features like lights, sounds, and sensors, starting with Lego Star Wars sets. These wirelessly charged, firmware-updatable bricks can detect NFC tags, movement, and sound, creating more dynamic play experiences. The first sets include Star Wars-themed kits with smart bricks, tags, and figures, marking a significant evolution in Lego's system-in-play since 1978, with potential expansion into other themes.

Lego's CES 2026 Press Conference: A New Dimension of Play

Originally Published 6 days ago — by Engadget

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Source: Engadget

Lego is hosting its first CES 2026 press conference in Las Vegas, with no official livestream, but Engadget will provide real-time updates. The event is expected to focus on new tech-related products and initiatives, possibly including a new video game, a racing car, and sustainability efforts, though specific details remain under wraps.

Watch Lego's First-Ever CES 2026 Press Conference Live

Originally Published 9 days ago — by Engadget

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Source: Engadget

Lego is hosting its first-ever CES 2026 press conference on January 5, 2026, at 1PM ET, which will likely be livestreamed. While details are scarce, expectations include new video games, a racing car, and discussions on sustainability efforts. The event promises to focus on tech-centric innovations, with comprehensive coverage by Engadget.

Playmobil or Lego: The Best USS Enterprise Set?

Originally Published 10 days ago — by Space

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Source: Space

The article compares the Playmobil and Lego USS Enterprise models, highlighting that Playmobil offers a larger, more playable, and easier-to-assemble model with features like LED lights and sound effects, while Lego provides a detailed, collectible display piece with a complex build process, aimed at adult fans and collectors. The choice depends on whether the buyer values playability and affordability or detailed display and building experience.

Watch the First-Ever Lego CES 2026 Press Conference Live

Originally Published 11 days ago — by Engadget

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Source: Engadget

Lego is hosting its first-ever CES 2026 press conference on January 5, 2026, at 1PM ET, which will likely be livestreamed. While the details of the announcement are unknown, expectations include new video games, a Lego F1 racing car, and discussions on sustainability efforts. The event promises a focus on tech-centric innovations rather than new toy sets, with extensive coverage by Engadget.