Sega's Sonic Joins IOC for Multi-Year Olympic Licensing Deal
TL;DR Summary
Sega's Sonic the Hedgehog has entered a multi-year licensing partnership with the International Olympic Committee, featuring a collaboration that combines Olympic values with Sonic branding, and plans for merchandise collections launching in 2026.
- Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee Variety
- Sonic teams up with Olympic Games brand for multi-year licensing agreement My Nintendo News
- Sega and the IOC sign a multi-year agreement to promote the Olympic Games with Sonic the Hedgehog Gamereactor UK
- IOC and SEGA announce multi-year licensing agreement featuring Sonic the Hedgehog Olympics.com
- Sonic returns to the Olympic Games with “Five Rings,” SEGA and the IOC announce new collaboration Diario AS
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