Sonic the Hedgehog Becomes Official Olympic Games Ambassador in Multi-Year Licensing Deal
TL;DR Summary
The IOC and SEGA have announced a multi-year licensing deal featuring Sonic the Hedgehog, with a first look at artwork combining Sonic and Olympic symbols, and plans for merchandise releases in 2026, emphasizing the values of sport and play.
- IOC and SEGA announce multi-year licensing agreement featuring Sonic the Hedgehog Olympics.com
- Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee Variety
- SEGA® Teams up with the International Olympic Committee on a New Multi-Year Licensing Agreement Celebrating the Olympic Brand and Sonic the Hedgehog™ Business Wire
- Sonic wins the gold with official Olympic Games partnership Pixelkin
- Sonic the Hedgehog Joins Olympic Games as Official Ambassador IMDb
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