Solo Stove's CEO John Merris has left the company after an ad campaign featuring Snoop Dogg claiming to quit smoking failed to generate substantial revenue. The rapper's unconventional marketing campaign for the smokeless fire pit company led to confusion and criticism, ultimately resulting in the CEO's departure. Despite increased brand awareness and social media followers, the company's financial performance suffered, prompting the CEO's exit and a change in leadership.
Snoop Dogg's marketing deal with Solo Stove, promoting a smokeless fire pit, failed to generate substantial revenue for the brand, leading to the departure of the CEO. The company's increased marketing investments did not translate into the planned sales lift, despite raising brand awareness. Snoop's social media posts about giving up smoking garnered millions of views, but the campaign did not translate into significant sales for Solo Stove.
Snoop Dogg's announcement of quitting smoking turned out to be a marketing ploy for Solo Stove, which did not result in the expected revenue increase for the company. The CEO of Solo Brands has left his position, and the company is looking to build awareness and expand its reach through new campaigns. Meanwhile, Snoop reminisced about getting stoned with Willie Nelson in Amsterdam and admitted that he couldn't out-smoke the legendary musician.
The Solo Stove Bonfire 2.0, a stainless steel firepit that offers a nearly smokeless experience, is now on sale for over $100 off on Black Friday. Perfect for those without a fireplace or limited outdoor space, this portable bonfire allows for cozy nights by the fire without the woodsmoke smell. Check out Solo Stove's store for more Black Friday deals.
Rapper Snoop Dogg revealed that his recent announcement of "giving up smoke" was actually part of a marketing campaign for Solo Stove, a company that makes smokeless fire pits. Snoop Dogg, known for his association with cannabis, shared on social media that he is going "smokeless" with Solo Stove, emphasizing their ability to eliminate smoke.
Rapper Snoop Dogg has announced a partnership with smokeless fire pit brand Solo Stove, just days after surprising fans by stating he was "giving up smoke." In an advertisement posted on social media, Snoop Dogg explained that he was done with the drawbacks of smoke, such as coughing and smelly clothes, and praised Solo Stove for providing a smokeless fire experience. This announcement comes after fans speculated that Snoop Dogg was quitting smoking marijuana, but it turns out he was referring to traditional smoke from fires. The rapper has now become the official "smokesman" for Solo Stove.
Snoop Dogg has partnered with Solo Stove, the creator of the smokeless fire pit, as its official "smokesman." His recent social media post about giving up smoke was actually a teaser for the collaboration. The campaign includes a 30-second broadcast spot and various marketing elements, and Snoop Dogg will contribute to product innovation and design a signature line of goods. The limited-edition bundle, designed by Snoop, is currently available for purchase.
Memorial Day sales are already popping up, including one on mostly smokeless fire pits from Solo Stoves. Discounts there range up to 45 percent. BioLite's sale takes up to 25 percent off of outdoor power gadgets and Ring security devices are discounted up 30 percent so you can keep tabs on your home for less. Apple's second-gen AirPods Pro are back down to $200 and the Apple Watch Ultra is the cheapest we've seen it, but only with a yellow strap. Samsung's latest Galaxy phones are also seeing discounts of between $50 and $150. Multiple models of Samsung monitors are currently on sale at both Amazon and directly from Samsung's site.
Solo Stove is offering up to 45 percent off its popular low-smoke fire pits for Memorial Day, along with a free Mesa tabletop unit worth $120 with any fire pit or bundle purchase using the code FREEMESA at checkout. The sale lasts until June 4th and includes popular options like the Ranger Essential Bundle, Bonfire Essential Bundle, and Yukon Essential Bundle. Solo Stove's 360° Signature Airflow Technology produces minimal smoke output, and the new 2.0 line includes a removable base plate and ash pan for easy cleanup.
