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Snoop Dogg's 'Give Up Smoke' Ad Leads to CEO Exit and Sales Flop

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Source: Daily Mail
Snoop Dogg's 'Give Up Smoke' Ad Leads to CEO Exit and Sales Flop
Photo: Daily Mail
TL;DR Summary

Solo Stove's CEO John Merris has left the company after an ad campaign featuring Snoop Dogg claiming to quit smoking failed to generate substantial revenue. The rapper's unconventional marketing campaign for the smokeless fire pit company led to confusion and criticism, ultimately resulting in the CEO's departure. Despite increased brand awareness and social media followers, the company's financial performance suffered, prompting the CEO's exit and a change in leadership.

Topics:business#ad-campaign#business#ceo#poor-sales#snoop-dogg#solo-stove
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  1. Snoop Dogg 'quitting smoke' ad BACKFIRES as company's CEO John Merris exits due to poor sales following unconv  Daily Mail
  2. Snoop Dogg's Viral 'Giving Up Smoke' Campaign Didn't Translate to Sales for Brand, CEO Fired  Yahoo Entertainment
  3. Snoop Dogg Cashed Out With ‘Giving Up Smoke’ Ad. The Brand That Paid Him Can’t Say the Same  Rolling Stone
  4. Snoop Dogg 'Smokeless' Ad Flops, Company Swaps CEOs  TMZ
  5. Snoop Dogg’s “Give Up Smoke” Ad Fails To Bring In Sales, Company Changes Leadership  Vibe

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