All articles tagged with #short form videos
DoorDash is launching a creator program to reward users for posting short-form videos, introducing AI-driven personalized recommendations and filters, and adding a dine-in rewards feature called 'Going Out' that offers in-app offers and reservation booking, expanding its services across multiple countries.
The article discusses how short-form videos, especially on platforms like TikTok, Instagram, and YouTube, are increasingly dominated by AI-generated 'slop' content that is designed to maximize user engagement and ad revenue, leading to negative effects such as reduced attention spans, increased anxiety, and digital overload. It highlights the rise of AI tools that make content creation easier, the manipulative design of these platforms, and offers tips to mitigate their impact, emphasizing the importance of being intentional with media consumption.
Meta has launched Edits, a new mobile app for short-form video editing designed to compete with ByteDance’s CapCut, offering features like green screen, captions, and transitions, with plans for future enhancements. Currently free and available on iOS and Android, Edits is still developing compared to CapCut, which has more advanced tools and a web version, but Meta aims to expand its capabilities over time.
YouTube is integrating Google Lens into Shorts, allowing viewers to search and learn more about objects or locations seen in videos by pausing and selecting the Lens option, enhancing visual search capabilities and content discovery, with rollout starting this week.
TikTok, the popular short-form video app, is shifting its focus towards longer videos, encouraging creators to make content longer than one minute in order to monetize their videos through the new "Creativity Program Beta." While this move may attract more advertisers and increase monetization opportunities, some creators are concerned that it goes against what made TikTok popular in the first place. They worry that longer videos may require more planning and resources, potentially excluding creators who prefer short-form content. However, TikTok claims that longer-form content has led to increased earnings for creators and that video recommendations are based on user preferences rather than video length.
YouTube Music is introducing a new "Samples" tab, resembling Instagram Reels and TikTok, to help users discover personalized video content. Unlike YouTube Shorts, the 30-second content in Samples consists of music videos and other artist-uploaded content that has been cropped for vertical viewing. The focus is on surfacing high-quality content rather than user-generated Shorts. The Samples feed aims to enhance music discovery by showcasing music videos, live shows, and other performances that users may not have seen before. The feature is personalized to users' music tastes and does not include ads. It is available for both free and Premium users on YouTube Music's Android and iOS apps.
The popularity of TikTok has led to the rise of short-form videos on YouTube, which are now watched by over 2 billion users every month. However, research suggests that these short videos can negatively impact children's attention spans and contribute to addictive behavior. Parents are concerned about their children's excessive consumption of short videos, as it makes it harder for them to engage in activities that don't offer instant gratification. YouTube is aware of these concerns and is monitoring the impact of short-form content on young people. A recent study recommends curbing excessive viewing with more offline activities, as previous research has shown that fast-paced videos interfere with children's ability to perform tasks correctly and control their impulses.